Here are few tips on how to get more out of Dental Website.

• Include a “Treatments” section on your website.
  This is very important, as you can refer your patients to your website when they are looking to know more about any treatment provided in your surgery. What’s more, you should think about illustrating each treatment with dental pictures and dental videos. There are plenty of them on for example, YouTube. You’ll save time and money and your patients will be more aware of the treatments you provide. After all, a picture can be more descriptive than a thousand word description. Plus, a video can provide 25 pictures per second.
• Use a “Booking Form” on your website
  By having a simple booking form on your website you’ll encourage more people to contact you. Imagine sitting in an office and having to call every dental surgery in your area, trying to book a visit for some nasty teeth surgery. Now, wouldn’t it be alot easier to just book an appointment on-line?! Plus, you can target those types of customers who work out-side normal business hours. An on-line booking form can even be connected directly to your Practice Management Software if you wish.
• Use PayPal for payments.
  Do you suffer from late payments, or don’t have a Credit Card terminal in your surgery? Good news then! You can simply set up a PayPal account on your website and start accepting secure on-line payments from your patients. Payments will go directly to your PayPal account and you can transfer them to your bank easily.
• Write a Blog
  Having a blog on your website is like having a dedicated marketing person working for you. You can start communicating with your patients almost face-to-face and they’ll provide you with valuable feedback you can use to make their dental experience even better.
  The same tools can be used for updating the ‘Latest News’ section or announcing Special Promotions (e.g. for Teeth Whitening).
• Always ask for client Testimonials
  Ask your patients for testimonials; these can be in writing or in form of a video interview. Ask for it, and you’ll be surprised how many of your patients actually want to share their joy of having a perfect smile with others..
• Offer a discount for Referrals
  Your patients will refer you new patients more often if you offer them discounts for e.g. teeth whitening or recall check-ups.
• Advertise your Website to patients in your waiting room
  If you have broadband in your practice you can use it to show your website in your waiting room! Always displaying your website on a PC or laptop will encourage the perception of a modern and professional practice, and can explain and display the various treatments on offer. Sometimes, patients like to know a bit about their dentist and other staff, which they can learn via the website.
• Utilise Social Media websites
  If you’re into Facebook or Twitter you’ll find these tools will fit ideally into the marketing of your practice. Create a company profile on Facebook and Twitter and start microblogging about your practice, share tips and special offers, get feedback and look for new ways of engaging your patients. After all, your Dental Surgery is a nice place, people just think it’s scary!

This is just a couple of tips and ideas for Dental Websites. You can ask your web designer to use them or contact us and we’ll be happy to help. If you have your own ideas, let us know how they are working for you in the comments.